This is the title of an email presumably sent to all people with an account.
Dear Yahoo! Mash member,

Thank you for trying out our Mash Beta service. We hope you had fun with it.

Please note that we will shut down Mash on September 29, 2008. As a result, your current profile on Mash will no longer be available. We strongly recommend that you return to http://mash.yahoo.com and copy the content that you wish to save onto a separate document.

For a list of FAQs, please refer to the Mash Help Page.


Thanks for trying out Mash!

Matt Warburton

Yahoo! Community Manager

Please do not reply to this message. This is a service email related
to your use of Yahoo!. To learn more about Yahoo!’s use of
personal information, including the use of

web beacons
in HTML-based email, please read our
Privacy Policy. Yahoo! is located at 701 First Avenue, Sunnyvale, CA 94089.


RefID: lp-1017654

There is also a blog post with mostly the same content. When I first saw the subject of the email, it really did not surprise me. The only people it may affect are the 360 loyalists, who would snicker behind their hands, was one of the first thoughts. Turns out, they’re getting shut down, too. It makes sense, and feeds in to the overall universal profile strategy.